New 'Good on Ya!' Campaign

We’re thrilled to announce the launch of our brand-new campaign, ‘Good on ya!’ Created in partnership with the brilliant team at isobel, this campaign is a celebration of joy and individuality of people doing their own thing, and loving it.

From dancing in the park, to roller-skating backwards, to swinging in the rain with a dog on your lap, our three vibrant new TV ads capture those feel-good moments that make life a little brighter. Because at [yellow tail], we believe: if it makes you happy, then go for it.

You can catch the campaign during top UK shows like Britain’s Got Talent, The Chase, and Code of Silence. And we’re not stopping there - our ‘Good on ya!’ message will be coming to life across social media and in-store throughout 2025.

Here’s to doing what you love!