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2001
[yellow tail] launched in the US and became the fastest-growing wine brand in the history of the US
Our Story
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2004
[yellow tail] is awarded the Jimmy Watson Memorial Trophy and the Stodart Trophy, two of Australia’s most prestigious wine awards
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2005
Casella Family Brands is inducted into the Export Hall of Fame for its ongoing contribution to the Australian wine industy
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2013
[yellow tail] celebrates its billionth bottle
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2014-2017
CFB grows the family by acquiring Peter Lehmann, Brand’s Laira, Morris of Rutherglen and Baileys of Glenrowan
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2021
Morris Whisky launches with high critical acclaim.
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2022 & 2023
CFB acquires full ownership of Australian Beer Co and Ampersand joins the family
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2023
[yellow tail] celebrates 6 years in a row as the ‘World’s Most Powerful Wine Brand’
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2024
CFB switches on the largest solar farm in the Australian beverage industry to power 35% of the Yenda winery
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2025
[yellow tail] unveils a fresh new look with the first significant packaging revitalisation since the brand’s launch in 2001
From humble beginnings...
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The beginning
Founded by Filippo and Maria Casella in 1969, Casella Family Brands began with a simple dream and a deep love for winemaking.
From humble beginnings in Yenda, NSW, the Casella family built what would become Australia’s largest family-owned wine company - home to some of the country’s most respected and beloved wine brands.
From humble beginnings in Yenda, NSW, the Casella family built what would become Australia’s largest family-owned wine company - home to some of the country’s most respected and beloved wine brands.
A New Chapter with John Casella
In 1995, John Casella brought fresh energy and entrepreneurial spirit to the family business. Under his leadership, Casella Family Brands expanded its vineyard holdings and invested in modern winemaking technology, laying the foundation for the company’s growth into a global drinks business.
The turning point
The launch of [yellow tail] in 2001 marked a defining moment for Casella Family Brands. Designed to be approachable and fruit-forward, it introduced a new generation of consumers to Australian wine.
With its vibrant packaging, quality, and value, [yellow tail] quickly became a global phenomenon, transforming the business and putting Australian wine on the world stage.
With its vibrant packaging, quality, and value, [yellow tail] quickly became a global phenomenon, transforming the business and putting Australian wine on the world stage.
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Today
Casella Family Brands is proud to own a diverse portfolio of quality drinks brands across wine, beer, cider, whisky, and RTDs, including great-tasting low- and no-alcohol alternatives.
We continue to grow as a leading Australian drinks company, united by a passion for crafting products that bring people together.
We continue to grow as a leading Australian drinks company, united by a passion for crafting products that bring people together.
Who we are today...
Inspired by Tradition, Driven by Optimism
Rooted in the warmth of family tradition and guided by the optimistic Aussie spirit, Casella Family Brands brings the best of Australian wine and drinks to the world.
Today, we unite people through genuine connection and create lasting memories, one moment at a time.
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A Vision That Grew
What began as a simple yet ambitious vision, to share the joy of Australian wine with people everywhere, has grown into a global business.
Today, we are a leader in the drinks industry, united by a belief that great drinks should be easy to love and within reach of everyone.
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Staying True to Our Essence
Even as we’ve expanded, we’ve never lost sight of who we are.
Our ambition drives us to explore new possibilities in wine and beyond, but our essence remains the same: a family business committed to quality, connection, and sharing joyful experiences across the globe.
Explore our brands
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